WORKFRONT, INC. Senior Marketing Analytics Manager in LEHI, Utah
Position Overview Company is seeking an individual who is passionate about the measurement and analysis of data and results in an effort to enable enhanced decision-making and process design. In this role, you will work closely with the marketing leadership to define fact-based reporting, analysis and analytical models to be used to produce improved results. Responsibilities: * Work with marketing operations team to define data required to perform desired analyses and participate in the development of data processes to deliver required data * Analyze data related to lead and opportunity conversions, accuracy of opportunity stages-probability, sales and marketing funnel velocity, and achievement against targets * Design and deliver high-quality, professional business reports and dashboards at appropriate levels across the organization * Perform ad hoc analyses and data investigation-discovery to identify and-or explain business and marketing trends or anomalies * Work with Marketing Leadership to track actuals vs budgets and highlight discrepancies to Marketing and Finance teams Required Skills and Experience: * Bachelor s Degree in Finance, Accounting, Marketing, Business or related discipline * 4-5 years experience working in marketing or sales-sales-development process analysis role * 3-4 years Experience with Enterprise Data Visualization tools, Tableau preferred * 3-4 years experience with Salesforce or Marketing Automation Platform data * Superior MS Excel Skills * Knowledge of best practices in B2B marketing, demand generation, lead conversion and lead nurturing management * Ability to think strategically, but also have exceptional attention to detail in execution * Strong ability to analyze quantitative data to determine tactic effectiveness, ROI, forecasting * Passion and skill for leading and partnering with cross-functional teams and customers * Confident, positive, energetic, professional and team-oriented attitude * Superior interpersonal, communication and problem solving skills * Self-motivated with ability to prioritize and manage competing demands in fast paced environment * Excellence in organization and planning * Plans, organizes, schedules, and budgets in an efficient, productive manner * Ability to understand and focus on key priorities * Proactively reaches out to peers and leadership team to establish and overall collaborative working relationship U.S. Equal Opportunity Employment Information Completion is voluntary Individuals seeking employment at Workfront are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation, and you are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity-Affirmative Action record keeping, reporting, and other legal requirements. Employer's Job# 1056686 Please visit job URL for more information about this opening and to view EOE statement.